Marketing just pulled off a miracle and got our main product featured on the front page of a massive tech news site this morning. The problem is they did not tell IT.
We got hit with so much legitimate traffic in five minutes that our web servers completely locked up and crashed. We basically got DDoSed by our own potential customers. The hug of death is very real, and I just spent the last three hours frantically trying to keep the site online.
How do you guys actually prepare for this kind of viral traffic spike when you get zero warning? I need a better strategy before marketing does this to me again.