HexCon25 arrived in Atlanta with more excitement, new faces, and unstoppable momentum than ever before. At 9:00 AM on September 17, Hexnode’s Founder & CEO, Apu Pavithran, stepped onto the stage to officially open the event—welcoming attendees from around the world to what has quickly become a can’t-miss gathering for the endpoint management community.
From our very first in-person conference in New York to this year’s vibrant edition, HexCon has transformed into a global meeting point for IT leaders, partners, and innovators. This year’s keynote didn’t just set the agenda—it set the mood. With more sessions, new certifications, and some of our biggest product reveals yet, HexCon25 captured the energy of a community that’s growing stronger, more connected, and more ambitious with every passing year.
As the crowd settled in, you could feel the excitement in the air—a sense of possibility, momentum, and pride in how far we’ve come together. From product innovations to customer success stories, HexCon25 is all about celebrating the Hexnode community and unveiling what’s next for the future of IT.
Celebrating the community
HexCon has always been more than just a tech event. It’s where spontaneous hallway conversations spark lasting collaborations, and where ideas move freely between IT admins and the teams building Hexnode—turning real-world challenges into new features.
Behind every device, there’s a person. Behind every feature, a team that genuinely cares. And HexCon is where these people meet.
Over the past year, the Hexnode community hasn’t just adopted new features—they’ve helped shape them every step of the way. This sense of partnership is what makes HexCon special. Every attendee is a co-builder, a critic, and a champion—reminding us that progress at Hexnode is always a shared journey.
Turning ambition into impact
Apu reflected on Hexnode’s beginnings: a small team with an ambitious goal to make device management simple, powerful, and accessible. Today, that vision powers a platform trusted by over 13,000 organizations in 100+ countries, securing millions of endpoints every day.
In his keynote, Apu showcased how this impact spans the globe—from enterprises in the United States reducing onboarding time with automated enrollment, to German IT teams finally gaining control over specialized Android devices, and Swiss public transport staff benefiting from secure, compliant BYOD. He shared how, in the United Kingdom, nonprofits rely on Hexnode to keep volunteers connected and equipped, and how a university in Austria used the platform to launch its very first UEM program.
Together, these stories underline one truth: device management is no longer just a backend function—it’s a strategic enabler of productivity, security, and experience.
Building toward autonomous endpoint management
That industry shift isn’t just anecdotal—it’s strategic. Gartner’s 2025 Market Guide for Endpoint Management Tools called UEM a “strategic goal” for most organizations and pointed to the rise of Autonomous Endpoint Management (AEM). For Apu, it was a validation of the path Hexnode is already on—building today what the industry is only beginning to define.
That vision is already taking shape across the platform:
- Hexnode Genie: An AI-powered assistant that turns natural language into instant actions while providing deep compliance insights.
- Automate Scripts: Low-code orchestration that helps IT build smarter workflows without complexity.
- Automated Patching: Security that runs on its own—reducing manual effort and eliminating routine delays.
These aren’t just incremental updates—they’re the foundations of an autonomous IT future.
Unveiling the future
One of the most anticipated moments of the HexCon25 keynote came when Apu unveiled three powerful product initiatives, each marking a bold step forward in Hexnode’s journey to redefine how IT teams manage, secure, and support devices at scale.
Hexnode XDR
Extended Detection and Response, reimagined.
Security has never been more complex—or more critical. That’s why Hexnode XDR is built to take the pressure off IT teams by turning security from a reactive scramble into a clear, automated process. Whether you’re responding to a real-time incident or preparing for what’s next, XDR brings everything together in one place—so nothing slips through the cracks.
Here’s what you get with XDR:
- Dashboard: See what matters most at a glance—sorted by severity, device, and impact.
- Endpoint Actions: Need to isolate a compromised device or push an urgent update? Do it in seconds.
- Policy Management: Build, test, and roll out prevention policies without the guesswork.
- Incident Investigation: Get to the root of what happened with detailed, filterable logs.
- Integrations: Plug into your existing workflows with native support for Slack, Microsoft Teams, ServiceNow, and Hexnode UEM.
XDR is designed for the realities of modern IT—tight timelines, evolving threats, and teams that need answers fast. With Hexnode XDR, you get full visibility, faster response, and fewer surprises.
Hexnode DEX
Putting digital employee experience front and center.
Managing devices is one thing—supporting the people behind them is another. That’s where Hexnode DEX comes in. Built to reduce IT workload while giving users more control, DEX introduces a clean, intuitive self-service portal. It makes everyday device tasks faster, smoother, and far less dependent on helpdesk queues.
- Self-service portal: Employees can restart devices, access apps, or raise support tickets—all without waiting on IT.
- Safe actions: Give users limited, secure control—like restart or wipe—without compromising compliance.
- Future-ready: Designed to grow into a proactive experience layer that flags issues before users even report them.
For IT teams, it means fewer tickets. For employees, it means less downtime. And for everyone, it means a more human approach to device management.
Hexnode MSP
Built for scale, simplicity, and everything in between.
Managing one customer is hard enough—managing dozens should still be simple. That’s why the new Hexnode MSP platform is built with multi-client visibility, rapid onboarding, and flexible control at its core. Whether you’re handling five clients or fifty, everything stays in one place—without the clutter.
- Unified dashboard: See all client portals and device statuses in a single, streamlined view.
- Policy import/export: Reuse existing configurations to onboard new clients in minutes.
- Flexible subscription models: Tailor plans to each customer’s size, needs, or budget.
- Coming soon: Deep analytics, white-label options, and automation tools to cut down repetitive work.
Hexnode MSP is more than just multi-tenant—it’s partner-first. Built to support MSPs as they grow, adapt, and scale their business with confidence.
Empowering people beyond the product
As Apu wrapped up the product announcements, Rachana Vijayan, Hexnode’s CMO and Director of Sales, Marketing, and Channel Partnerships, took the stage to shift the focus to something just as central to Hexnode’s story—the people. Because while HexCon25 celebrated product innovation, it also underscored something equally important: not just what Hexnode is building, but whom it’s building it with.
Alongside that, Hexnode Academy expanded its offerings with self-paced courses and industry-recognized certifications. For the first time, attendees could get certified live at HexCon25—walking away not just inspired, but officially equipped with new skills.
As Rachana shared during the keynote:
Hexnode is not just an award-winning UEM. It’s a community. A place where IT leaders connect, learn, and grow together.
At HexCon25, that message rang louder than ever.
The Hexnode impact in action
As the keynote continued, Rachana turned the focus toward the organizations and partners that bring Hexnode’s mission to life every day—out in the field, across industries, and around the world.
From retail to government, healthcare to hospitality, these stories highlighted the practical impact of Hexnode in environments where flexibility, security, and simplicity truly matter.
Joe & The Juice, the global café brand, is managing thousands of iPads across its stores using Hexnode to streamline daily operations.
NatHealth relies on Hexnode to manage custom Android tablets across the Middle East, supporting secure healthcare access in high-demand settings.
The City of San Juan, Texas, is transforming local government operations by managing city-issued devices remotely, cutting onboarding time, and keeping field teams connected.
And with Portal Digital PR, a key partner, customers across regions are scaling faster and smoother than ever—backed by expert implementation and support.
Each story underscored the same message: Hexnode isn’t just built for endpoints—it’s built for people, teams, and the real-world challenges they face every day.
Recognition across the industry
HexCon25 wasn’t just a celebration of what’s next—it was a reflection on how far the community has come. And over the past year, the industry has taken notice.
From analysts to peer review platforms, Hexnode has continued to earn recognition for its innovation, impact, and the strength of its community:
- Included in Gartner’s 2025 Market Guide for Endpoint Management Tools
- Named a High Performer in G2’s Spring 2025 Enterprise Grid Report
- Honored with the TrustRadius Tech Cares Award 2025
- Ranked a Leader in the SPARK Matrix 2025 for Unified Endpoint Management
- Featured in the MES Computing Midmarket 100
Each award speaks to a platform that’s growing stronger—but more importantly, to the customers and partners powering that growth. Their trust, feedback, and collaboration continue to shape Hexnode into the platform it is today.
Building the future. Together.
As the curtains drew on the HexCon25 keynote, one message stood above all: this is just the beginning.
Yes, the announcements were big. The roadmap is bold. But what made the moment special wasn’t just the features—it was the people in the room. The customers shaping what’s next. The partners bringing Hexnode to new markets. The community that’s grown stronger with every release, every challenge, and every win.
Hexnode isn’t just a software. It’s a movement, ~ Apu said.
Together, we’re not just keeping up with the future—we’re creating it.
That future is now in motion. And with the entire Hexnode community behind it, there’s no limit to how far we’ll go.
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