Maximizing ROI at HexCon26: The partner’s guide to must-attend sessions

For Hexnode partners, HexCon26 is more than a product event. This HexCon26 partner guide highlights the sessions and experiences worth prioritizing if you want to get more from the event. It is a chance to understand where customer priorities are heading, sharpen positioning, build stronger technical expertise and identify new opportunities across endpoint management, security, identity and services.

The partner agenda goes beyond product capabilities. It gives partners opportunities to explore customer pain points, sales challenges, service opportunities and the strategies that can help strengthen long-term growth.

For partners, ROI at HexCon26 is not measured only in leads. It can also come from stronger technical readiness, sharper customer conversations, new service opportunities and deeper connections with Hexnode teams and peers.

If you are attending HexCon26 as a reseller, MSP, consultant or technology partner, these are the sessions and experiences worth prioritizing.

Start with the Hexnode Partner Growth Roundtable

This should be the first session on a partner’s list.

The Hexnode Partner Growth Roundtable appears on both days of the HexCon26 agenda, giving partners dedicated time to discuss market opportunities, sales challenges and growth priorities.

The value of this roundtable goes beyond market trends. It gives partners a dedicated space to discuss customer pain points, sales objections, service packaging and recurring revenue opportunities.

Partners are seeing demand around areas such as compliance, device security, distributed workforces, mixed-device management, kiosk environments and platform consolidation. But the friction varies by market, from pricing and incumbent tools to localization, support expectations and data-residency requirements.

For partners, the roundtable is a chance to compare those challenges with peers and identify which conversations are most likely to move opportunities forward.

Understand the customer problems behind the opportunity

The strongest partner conversations rarely begin with a feature checklist.

Strong customer conversations often start with a clearly defined operational requirement, such as kiosk or shared-device management, compliance and policy enforcement, mixed-OS administration or specialized field-device workflows. Partners can then demonstrate the relevant workflow and expand the conversation into broader endpoint, security and identity requirements as customer needs evolve.

That makes several HexCon26 sessions especially valuable.

Securing Your Device Fleet

Customers rarely see patching as an isolated IT task. They see the operational impact of vulnerabilities, delayed updates and disruptive deployments.

This HexCon26 session explores automated OS and third-party application updates, Linux patching support, the latest Windows enhancements, intelligent automation triggers and maintenance scheduling.

For partners, the session can help turn a broad security conversation into a practical discussion around vulnerability reduction, update workflows and fleet maintenance.

Orchestrating Identity and Endpoint Trust

Identity is another area where partners can expand beyond traditional device management.

The session focuses on combining identity and device trust, with Hexnode IdP bringing together directory, MFA, conditional access, device-aware policies, SSO, provisioning and reporting.

For customers already asking about Zero Trust or access control, this gives partners a clearer path from endpoint management into identity-led conversations.

Detect, Triage, Isolate

Security teams increasingly want device context and threat context to work together.

This session looks at how Hexnode UEM, Incidents and XDR connect endpoint management, incident handling and threat response into one workflow.

For partners, that creates an opportunity to talk about broader endpoint defense rather than UEM in isolation.

Do not miss the AI and automation sessions

AI and automation can also create new conversations with customers who want to reduce manual IT work.

Genie in the Console shows how context-aware AI can simplify everyday UEM operations. The session covers natural-language interaction, faster troubleshooting, automated policy creation, script generation and complex device actions.

For partners, the value is straightforward: the conversation can shift from individual console features to the IT workload customers want to simplify.

The same applies to Next-Gen Windows Management, which covers Windows security, patching, identity, automation, remote operations and Windows Server management.

These are useful sessions for partners supporting customers with large Windows estates or complex infrastructure requirements.

Use Hexnode Labs for deeper technical conversations

One of the best ways to maximize the value of HexCon26 is to spend time in Hexnode Labs.

The Labs are open throughout both conference days and include pre-release builds of Hexnode XDR, IdP, DEX and Genie AI. Partners can explore the environments directly, try workflows and speak with the engineers behind the products.

For partners, this is particularly useful before customer-facing conversations.

You can ask implementation questions, test edge cases and better understand how upcoming capabilities could fit into customer environments. The Labs are also designed so feedback goes directly to product teams while the releases are still taking shape.

Invest in training and certification

Partner ROI is not only about finding new opportunities. It is also about becoming better equipped to win and deliver them.

Hexnode offers multiple learning and certification pathways to help partners strengthen both technical and sales expertise. These include training for UEM professionals as well as partner-focused certification paths for MSP and sales teams.

Partners can also benefit from technical training, certification pathways, deployment guidance and implementation support, while sales teams can strengthen product positioning and opportunity-discovery skills.

For partners trying to scale, that combination of sales and technical enablement can matter as much as the product itself.

Come with questions, not just a schedule

The best way to maximize ROI at HexCon26 is to arrive with a clear list of questions:

• Which customer problems are opening the strongest conversations?
• Where are deals slowing down?
• Which Hexnode capabilities could help expand an existing deployment?
• What technical skills does your team need to strengthen?
• Which new security, identity or automation conversations could you bring to customers?
• What support do you need from Hexnode to improve delivery and growth?

The broader opportunity for partners is to connect endpoint management with the security, identity and operational challenges their customers need to solve.

That is also the opportunity for partners.

Use HexCon26 to understand the shift, deepen your expertise and leave with a clearer plan for turning those conversations into long-term customer value.