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Mar 19, 2020
14 min read
Digital signages are screens where a wide variety of visual contents can be displayed in a fun and interactive way. You can mostly find them in transit hubs, shopping malls, hotels and schools. Many offices use these digital screens to boost productivity and effectively communicate with employees in multiple locations.
Digital signages are great advertising tools. They are the perfect platform to highlight your business milestones and customer feedbacks. Digital signage solutions offering flexibility and versatility often provide cloud-based services to help users easily deploy their contents onto the screens.
If you are a business owner looking forward to expand your presence to more future customers, put your worries at rest as we have made a neat list of the top 10 digital signage solutions you should be using this year.
Hexnode digital signage with its powerful content management capabilities enables Android devices to play various media files such as videos, audios, and images in loops. With a simple login to Hexnode’s portal, you can centrally manage your screens from any location.
Before the deployment of devices, they are locked down securely in a kiosk mode. By enabling the Digital Signage Display option displayed beneath the Android Kiosk Lockdown section, the screens can be configured to display the contents you need for your advertising purposes.
The Kiosk Screensaver is another great option available for users where images and videos can be used as a screen saver for Android devices that are locked down in a kiosk mode. The robust digital signage solution of Hexnode MDM is a perfect choice for SMB’s and large enterprises as it helps businesses to cut down costs efficiently and manage their time more productively. The process of setting up digital signages with Hexnode MDM is easy. Users can make use of its dynamic features to create varied types of visually engaging contents that will not only amaze customers but increase the brand value of your business as well.
This Minnesota based company has been in the digital signage market for a long time. They provide plenty of apps and templates to display schedules, social media feeds and important announcements. Their feature rich software, however comes with a number of limitations. Reach won’t be the perfect choice if you want displays with more formal designs.
truDigital is a Utah based company that specializes in providing a cloud based digital signage software. They have a cool display feature where users can keep some of the widgets stationary and rotate other media files at the same time. However, their complicated software makes it hard for first-time users to enjoy these functionalities.
Enplug is easy to use and the designs found within the software are smooth. It comes in handy in businesses where the screens are kept simple and minimal. Though they have an impressive list of clients, Enplug is still riddled with some limitations ranging from its displays to connectivity. Users are often left with a wish for more functions to keep their screens lively and attractive. In spite of these drawbacks, Enplug is one of the few digital signage solutions where customers can use the software freely with minimal assistance.
The drag and drop layout editor of QuickESign simplifies the process of including different slide shows, videos, social media feeds, and other widgets into TV screens. This app which also acts as a Roku screensaver will restart automatically when the power fails. The flexible pricing of the software makes it more affordable for small businesses. Like other digital signage solutions, QuickESign is designed for users to create and edit their own customized layouts. The biggest downside of QuickESign includes its lack of intuitiveness for new users and its display functionalities regarding playlists and schedules.
Yodeck unlike most of its competing digital signage solutions, is relatively easier to set up and use. It consists of a good feature set and users can centrally manage their screens from any device. Important highlights of Yodeck include their drag and drop feature and easy deployment of video walls. However, they lack a preview function and the software takes time to reflect any changes the user makes to their contents. Filtering the social media widgets is also a challenge.
Boosting over 20 drag and drop widgets, users can have access to many HD videos, weather widgets, social media feeds, RSS, website integration and interactive polls. It also includes a dashboard where screens and media players can be tracked in real time. Additional features include proof play reports and live online connectivity. They have a lot of cons when it comes to design as users have frequently reported a variation in the designs they see on the screens.
It provides easy integration with different technologies. Screen Cloud is relatively simple to set up and it works well on most hardware. Even when the internet gets disconnected, users who are connected to the software via a firestick will be instantly reconnected when the internet is back up. Screen Cloud with its limited user options cannot be used in large enterprises. They would work well in small businesses that have a limit of 3 to 5 screens.
Upshow purely runs on customer interaction. Their socially fuelled interactive signage solution help various brands to use their TV screens as a medium for customers to share their stories. You can customize your own TV channel by adding various contents generated by customers, entertainment feeds, and games.
The absence of live feeds and limited options for editing the dashboard is a major setback. The default color of the text on light backgrounds makes it hard to read.
Numbered one among the many cloud based signage solutions for SMB’s, SmartSign2go offers plenty of features where you can easily create playlists and add QR codes in your screens. Even though they claim to be flexible, the software is very hard to navigate, especially for first time users. Some of the functions that need improvement includes better file management and more template options.
Over 200 different companies worldwide market digital signage solutions and the number is still consistently growing. With the influx of digital signage providers, the digital signage market is expected to grow upward to US $ 21.92 Billion by 2020, with a CAGR of 8.04% from 2015 to 2020. The reason for the rise is due to the growing demand by companies for the development of digital signage solutions, advertisement displays and paper wastage reduction.
As more people are in tune with technology now, old advertising mediums like print displays are not attractive enough to capture the attention of customers anymore. They lack the ability to showcase the bright colors and animations that digital signages can provide. By choosing a digital signage software that works well for your business, you can quickly upload your contents onto the screens and monitor them remotely from any location.
Cloud-based digital signage solutions are ideal for businesses that require time sensitive advertising. The best way to gain the trust of your customers is to make them believe your business answers all of their questions and provides them with the exact solution they’re looking for. This can be done by choosing an interactive display where customers can share their experiences and leave behind valuable feedbacks.
Digital signages are extremely versatile and they are far less expensive to implement than print displays where the wastage of paper can lead to more expense and unnecessary purchases.