Leveraging social media for B2B SaaS businesses

Social media trends are ever-changing. In this one hour comprehensive session, Kirsty talks about the latest in social and how B2Bs can leverage social to its complete potential.

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Featured Speakers

Kirsty Traill

Startup Advisor

VP Yext

Kirsty is a Startup Advisor, focused on helping companies at all stages of funding achieve step changes in their growth trajectory. Her subject matter expertise centers around Customer Experience, Customer Success, Support and Service, Customer Insights, and Advocacy. She also provides guidance more broadly on Marketing, Branding, and Operations.

Kirsty's other experience includes VP of Client Advocacy at Yext (NYSE: Yext), the leading Search Experience Cloud platform, and VP Customer at Hootsuite, the world’s most widely used social media relationship platform. Before Hootsuite, Kirsty was the Chief Customer Officer at Snapfish, a San Francisco-based online photo merchandising company.

Kirsty has over 25 years of international experience gained from Executive Sales & Marketing, Operations, and General Management roles in the US, Canada, Japan, and New Zealand.