Digital Analytics for growth in the B2B technology market

Michael Brito talks about how you can extract insights from your existing data and make sure that this data aids growth.

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Featured Speakers

Michael Brito

EVP, Head of Digital & Analytics

Zeno Group

Michael is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing and communication programs.

As an Executive Vice President at Zeno Group, Michael is responsible for helping clients reach their target audience with laser-focused precision ,the right story, at the right time, in the right channel and with the right media. This unique methodology requires a combination of audience intelligence, creative, editorial content, targeted paid media and rigorous integration with traditional public relations programs.

Previously, he was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for large brands implementing integrated content and digital marketing programs, globally.